Anàlisi crítica del discurs polític en anglès i castellà a través dels mitjans de comunicació: un estudi contrastiu de la manipulació i la persuasió en moments de crisi

Mª Ángeles Orts Llopis, Chelo Vargas Sierra

Resum


Aquest estudi ofereix una anàlisi detallada del llenguatge emprat en la cobertura de la pandèmia per The Guardian i El País, examinant la representació de les postures governamentals i la seva influència en la resposta dels ciutadans. S’investiga el paper d’aquests mitjans com a canals de comunicació governamental i el seu efecte en la percepció pública durant la crisi sanitària. A través d’una anàlisi rigorosa, confirmem la nostra hipòtesi que els governs del Regne Unit i Espanya van exercir una influència ambivalent sobre la població mitjançant l’ús estratègic d’un discurs manipulador. Aquest estudi es basa en la creació d’un corpus bilingüe i en l’ús d’anàlisi textual avançada per desentranyar les tàctiques de control i persuasió aplicades. Les troballes revelen una tendència cap a l’ús d’un lèxic carregat negativament i d’estratègies emocionals, així com l’ús de metàfores i argot tècnic per establir una asimetria informativa entre les autoritats i la ciutadania.


Paraules clau


anàlisi crítica del discurs; anàlisi contrastiva; manipulació discursiva; lèxic de polaritat negativa; implicacions emocionals; asimetria epistèmica

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DOI: http://dx.doi.org/10.58992/rld.i80.2023.3995



 

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